Data OkCupid

I'm (25M) struggling with a dead-in-the-water dating life and how it makes me feel

2020.10.06 04:54 ThrowRAOutToLunch I'm (25M) struggling with a dead-in-the-water dating life and how it makes me feel

I apologise if I ramble, but this whole situation is not something I'm particularly good at and it's been eating at me for a while now. The TL;DR version of this is that I'm having an increasingly hard time not taking it personally getting practically no responses on dating platforms I currently use (for the record: Tinder, Bumble, Hinge and OKC). I know COVID has buggered everyone over in general, but for someone like me who's never managed to get a girlfriend before I'm feeling increasingly upset/bitteresentful. I'm aware there's no proverbial magic bullet solution here, but I don't know how to "keep a brave face" about this for much longer. Maybe someone in the comments might have a groundbreaking solution that I haven't tried, maybe I'll just feel better if I write this out, honestly I haven't a clue on what to do next.

If you feel like being regaled of the full context of the situation, grab a chair, you might be here a while:
I've never been particularly good at the dating game, I used be overcautious to the point of hilarity if I met a girl I liked: I'd get to know her, try and figure out what makes them tick etc. and convince myself with enough time I could formulate the perfect plan to ask her out. Naturally you can imagine this has never panned out, mainly because I'd remain stuck on the "collect data and form a plan" step (heck, I happily tell this story as mildly self-deprecating joke story on what not to do).
Since moving to the US to pursue a Masters degree at Cornell I've taken advice on board from various people and some self-reflection and tried your standard array of dating apps, I used to be apprehensive about it, but on the flipside, who's got time to meet people the regular way these days? It took me a little time to realise what kind of crowds are attracted to which platform, and had what can only be described as "a brief burst of success" that resulted in one date, but sadly didn't as they were offered a postgrad degree on the other side of the US and both of us could see that this wouldn't have worked out like that. However, after that aside from some-back-and-forth brief messages, next-to-nothing happened, and admittedly it began to agitate me to the point of giving me mild anxiety. Trying to get ahead of that issue before it spiralled out of control, I spoke to a councillor for advice. My running line is "I'm bad at expressing myself in one line and six photos.", which is how I got pointed in trying OkCupid, which gives you the space to write proverbial essays about you and definitely felt more my speed.
OKC is how I met "Stella" (23F) (obviously not her real name): we're both sci-fi nerds, have a bunch of shared interests, and both practically brand new to the dating game. We hang out, it goes well and after a few dates I manage to finally sputter out the words "I'm really bad at this, but I like you", and receive a similar sentiment. Both of us agree to take things slow, since we basically have no idea what to do. We keep dating, slowly, and then COVID flipped the planet upsidedown. "Stella" goes home with her family since they live in the middle of nowhere, but we try to stay in touch. Fast forward until about a couple months ago and she's back in town, we hang out again and I try to get a read on where we're at. Long story short, she doesn't want to do long-distance relationships and is leaving again on Thanksgiving until February. At this point I've put 2+2 together and realised that's a problem for me, because I'm graduating relatively early in 2021 while she's just started a PhD. Pre-COVID things might've gone differently, but we ultimately agree that it wouldn't work out and decided to be friends.
How I still feel about her is... complicated to say the least. Given everything that happened, it's difficult not to feel at least a little angry that she wasn't upfront about the long-distance thing a lot earlier but there's not much that can be done about it now, so I'm trying to let that all go.
The problem, is that I'm trying to play this game again, but with arguably worse results than last time. I understand people are iffy on dating right now, but there's clearly some activity going on. Hell, my flatmate has found himself chatting with several girls and gone out on dates with at least two of them. As you might imagine, it's somewhat difficult walking away from a failed attempt at a relationship only to see someone else practically land several dates without feeling at least somewhat resentful/jealous etc. I'm under no illusions that I'm probably not what a standard Tinder-user is looking for: a sci-fi and fantasy fan who doesn't have that many photos of themselves and generally is a bit clueless when it comes to dating. But I would've thought someone in the area might've been interested. A fair point I've been told is that I'm more likely to meet someone I'd gel with through a club or something since the kind of people I'm probably after aren't likely to be on a dating app, except that plan is currently worth jack given social events are a no-go.
I suppose my post could be boiled down to "Is there a dating app for science nerds that I haven't heard of?", since that feels as close to the root issue of my problems as I can get. I'm going to be honest here, I'm so tired of cliches like "Taking it one day at a time" etc right now, I'm a scientist, we operate on evidence, I'm really good with things when there's instructions or if I have prior experience to draw from, but this is basically uncharted waters for me with a giant kraken occasionally bashing the ship. Evidence suggests what I've tried isn't working, and trying to ignore a possible conclusion of "I'm the problem" is honestly more and more difficult.

If you've managed to read to the end of this then congratulations, have a cookie, or a whiskey (or both?). I know the situation sucks for most people right now, but I'm trying to pull myself out of whatever hole it feels like I'm sinking into, and I figured it couldn't hurt to try something unorthodox in seeking advice.
submitted by ThrowRAOutToLunch to relationship_advice [link] [comments]


2020.09.25 18:41 Darksideblugrss [Research]Data Analysis of OKCupid profiles based on sexual orientation

Strong Public Health component in this data:
https://lemonmeringuepi.github.io/project/okc-analysis?fbclid=IwAR33TNQwEHKxBKnoPyuOQOQF-T8m-1hcVyZajcdBaa-OXw8jhsBC9dwcKHs
submitted by Darksideblugrss to publichealth [link] [comments]


2020.09.25 18:35 Darksideblugrss [OC] Data analysis and machine learning project of Okcupid profiles

[OC] Data analysis and machine learning project of Okcupid profiles submitted by Darksideblugrss to OkCupid [link] [comments]


2020.09.25 18:21 sirenvirgo How is someone who is "open to monogamy" not just monogamous?

Hey there! So, I will start out this mini rant by saying that I am a very polyamorous person who deeply resents the idea of monogamy. Not because of never experiencing it, but because I did experience it with somebody that I loved and it was something that I recognized I grew to resent. there's a very unique feeling where you meet somebody who you love deeply, but recognize do you still have the capacity to love more people I think a lot of people don't really feel that.
I have a minor frustration with how polyamory has started to be positioned in society. I'm not a poly person who feels like polyamory is something that you do when you're more highly evolved or something that makes you more emotionally intelligent. I think polyamory is something that works for some people and make sense for them and doesn't for others. And I don't think that a person who is monogamous is a sheep who needs to be awakened. But to me it's fairly clear that the vast majority of people who call themselves polyamorous are not actually polyamorous.
Now, when I say that when I mean by that is I've observed so many people who call themselves polyamorous especially in their twenties, who at a certain point recognize that they want monogamy. They will data ton of people and then eventually meet a singular person that they like and will decide to be monogamous all while calling themselves polyamorous. And for me as a polyamorous person, it's very frustrating because I find myself dating a lot of these people who ultimately end up being monogamous with another person.
This morning I got a message from someone that I used to date. We had a relatively positive relationship but we were never physical and I always wondered why. He disappeared out of nowhere and reappeared on OkCupid this morning. I asked him what happened and why he disappeared and he told me that he was dating somebody at the time and that person wanted to be more exclusive and monogamous. So of course instead of communicating with me he just stopped speaking to me and started dating this person monogamously, and now here they are out of that relationship wanting to date me again.
And the thing is, this is my standard experience. Im always the person who's polyamorous who's dating multiple people who men use as a stop gap between their monogamous relationships all while calling themselves polyamorous and it's frankly really frustrating. I think it's very common for people to date around and have a great time sleeping with other people and I think that some people have conflated that with polyamory. I also think that for some people just saying that they are ethically non-monogamous isn't enough, they have to claim polyamory because I think to them that sounds more serious. I think that some people have a hard time processing that you can be ethically non monogamous while desiring an ultimately monogamous relationship.
I have a bit of a frustration with people who say that they are open to monogamy or polyamory. largely because these people almost always find monogamy and leave the polyamorous person behind. This is something I've experienced over and over and over again. To me polyamory doesn't look like you dating somebody and having a positive relationship with them and then you meeting another person and having a positive relationship with them and cutting off the person that you like to date a person whom you like more who demands monogamy. I guess it's hard for me not to see the inherent hierarchy suggested there. Most people who have an openness from monogamy will probably also see a monogamy as the sign of a more serious relationship. I'm sure a lot of you guys have seen that video on YouTube where these kids are being taught about monogamy by this polyamorous woman. At a certain point she says that if she were to have children and become pregnant that she would cut off her relationships to focus on the man whose fathering her children. To me that's not polyamorous. That's a woman who's dating around having a good time before she finds somebody serious to settle down with. And that's most people's lives but people who are claiming to be polyamorous in this context are just being a bit more honest about it. But ultimately seeing monogamy as the thing you give the person you value the most or connect with the best to me is incredibly toxic and not a sign of polyamory.
I really do feel like everyone has the right to self-define and that everything someone else does doesn't need to make sense to me, but I guess it's hard for me to understand Hope people could say that they are both polyamorous but also open to monogamy because that doesn't really make sense. All that ends up happening time and time again is the people who cling to polyamory end up in the dust and the people who demand monogamy end up in the relationships. I know that if I were monogamous I'd live a very different life and I'd likely have very different relationships right now, but at the same time the idea of monogamy is so offensive to my sensibilities that I can't really understand people who say that they're polyamorous but also open to monogamy.
Obviously I think that some of this is that we are working with language that may or may not Be perfect. we're using very in precise language to have these conversations and I think that that definitely hurts us. at the same time I'm really sick and tired of dating polyamorous men who go monogamous when the right girl tells them that that's what they want. I'd rather avoid dating people like that so I wish that more people were saying that they were simply ethically non-monogamous as opposed to saying that they were polyamorous
submitted by sirenvirgo to polyamory [link] [comments]


2020.09.13 06:27 LogicalShark 2020 Ace Subreddit Stats Compilation

Subreddit Ace Populations Compilation 2020

Hi all! I was curious whether any subs had notable oveunder-representation of asexuality, so I looked at every subreddit demographic survey I could find and calculated the ace populations. Let me know if I missed any subs and I'll add them. Here's what I found, ordered by highest %:

Results

82% of 411 respondents - /asexuality (95% with grey/demi included)
12% of 547 - /FanFiction
8.3% of 1802 - /actuallesbians
8% of 544 - /SampleSize
6.24% of 5976 - /childfree
5.7% of 942 - /dragonage
5.5% of 799 - /exchristian (5.9% with demi)
5.3% of 2013 - /bangtan
4.2% of 5003 - /linkiscute (2%F, 1.2%M, 1%NB)
4.17% of 565 - /bisexual ("Other")
4% of 405 - /CurseofStrahd
4% of 193 - /ManechatDiscord
3.9% of 1398 - /Destiny ("Other or perfer not to answer")
3% of 1477 - /neoliberal (3.3% with demi)
3% of 2,436 - /AskEurope
3% of 771 - /rarepuppers
3% of 130 - /tuesday
3% of 702 - /lanadelrey (6% of 221F, 1% of 481M, "Other")
3% of 600 - /MensRights ("Other")
2.9% of 7689 - /kpop
2.8% of 803 - /RoleReversal
2.4% of 25916 - /PoliticalCompassMemes
2.4% of 1150 - /ApplyingToCollege
2.3% of 4358 - /masseffect
2.3% of ? - /oakland ("Other")
2.3% of - /AskWomen ("Other")
2.2% of ? - /MensLib
2.1% of 2680 - /popheads
2.1% of 47 - /DEBSAR
2% of 2000 - /indieheads
2% of ?F, 1.6% of ?M - /WrestleWithThePackage ("Other")
1.9% of 4876 - /marvelstudios
1.9% of 1039 - /LGBTeens (2% with demi)
1.9% of 475 - /survivor
1.4% of 28956 - /DotA2
1.3% of 1583 - /TaylorSwift
1.3% of 306 - /ABCDesis
1.3% of ? - /orangeisthenewblack
1.2% of 1923 - Military subreddit aggregation
1.2% of 1129 - /Screenwriting
1.2% of ? - /liberalgunowners
1%ish of 7.8 billion - General population (approximate, possibly higher)
0.7% of 2336 - /bisexual again but 4 years later and with "Asexual" instead of "Other"
0.7% of 1819 - /AskMen
0.2% of 2702 /fantasybaseball (allowed for multiple choices, i.e. asexual + straight counts as both, so ace is maybe half the real value or something)
Also, these surveys didn't include numbers, just images of graphs:
/exmuslim
/OkCupid
/Ingress
/creepyPMs
/teenagers
/MonstaX
/JordanPeterson ("Other")
/malefashionadvice
/centerleftpolitics

Collection Details

I used Google, Bing, and Reddit's search to look for subreddit census/demographic survey results with sexual orientation data (please revive /SubredditDemographics). I tried to get the most recent censuses, but some of the results are old (like this old sometimes), because there wasn't always a more recent survey. Feel free to use this modest collection of demographic surveys if you want to do your own data analyses. Also, these are not all subreddits I visit, so don't complain if one of them is alt-right or something.
Some surveys had images without numbers, didn't give percentages, didn't include sample size, or only gave the options hetero/homo/bi/"other." I tried to include everything, so: I calculated percentages from raw numbers, put "?" in the table if sample size is missing, and included "other" as asexuality even though pansexuality might be included. When sexuality was split by gender, I listed F/M/NB separately. I didn't bother guessing at the percentages from small slivers of pie chart images, if you want to find out those percentages try measuring the arc in Photoshop or something. I guess I could have made a formatted table or graphs, maybe I will eventually.
Again, if you know of a subreddit I missed please let me know so I can add it. And tell me your theories for why certain subs have more/less ace representation!

TL;DR: Reddit has 3x as many aces as real life and we love fan fiction

submitted by LogicalShark to asexuality [link] [comments]


2020.08.30 23:27 30somethingfitness Online dating profile advice needed - zero interest on OkCupid

Hello everyone, I hope that I am in the right place about dating profile advice.
I recently signed up on OkCupid. A bit of info about my profile:
Me: I am a 33 year old man living in Hungary, near the capital.
Photos (not comfortable showing them on reddit, but used photofeeler to determine their quality):
Bio:
So about 5 hours passed after settings up my profile, not a single like. After that, I suddenly got 13, so I decided to buy a-list plus. As it turned out, all 13 likes were from the Philippines and Indonesia, so I guess I was listed around there for an hour for some reason. A day goes by, and the number of likes remain on 13. Since I got a-list plus, I also got a 30 mins boost, which resulted in 0 likes.
I checked the competition and I can safely say that around 90% of them is terrible (further research would be required for an exact number, it was a "quick" glance"). Blurry, phone selfies, low quality photos all around, no bio.
So my question is: Is OkCupid this dead in my area, and the dozens of woman I swiped on is actually inactive? Or is the game so rigged that even with 8/10 attractiveness and a thoughtfully filled out bio is not enough?
Or am I missing something very important which is a major deal braker? I know that I'm not exactly interesting (I used to write on my bio that I love to write and I can write a short fictional story about anyone who swipes right, but that led to a lot of likes where woman wasn't interested in me at all, only about my writing).
Thank you in advance.
PS: please no "rule 1 be attractive, rule 2 don't be unattractive".
submitted by 30somethingfitness to dating [link] [comments]


2020.08.27 00:39 CHAD_J_THUNDERCOCK Best alpha content:

At different points in my life I consumed unbelievable amounts of content on money/careers/pua/health/fitness/nutrition and general alpha content. Here are the most important links that apply to most young men.
At different stages in your life different things matter. At age 18-20 nobody cares about careemoney - your height/money/face/dominance/status matter. At age 26 careenetwork/apperance matter. Really to succeed at life/serotinin/socially-perceived-success you should try to maximise the integral of your sexual desirability over life.
We use Richard Dawkins' Selfish Gene Framework, Jordan Peterson Framework and Machiavelli Framework here. Don't be the Napolean Dynamite "highschool quarterback making $40k/year". Dont be the 30 year old 5'5'' iBanker marrying a goldigger who hates you and will cuckold and divorce you. If you are a guy be the 7/10 appearance average dude who slept with 30+ women and is lucky to be making 200K+/year and marrying a 9/10 appearance smart woman.
Spiritually we approve/endorce/love the women who are 7/10 in genetic appearance and dating 9/10 men (a great subreddit for this is /FemaleDatingStrategy/). We care about teaching everyone to maximise their social status/class/whatever - no matter where they started in life - social mobility is the ultimate form of equality (see the Sunday Times Of London Rich List which has shown how entreprenuership is the ultimate path to wealth in the UK while it was not 30 years ago (this is even more true in the USA)) - but the author of this subreddit only can speak for men because he is a man. The author will be teaching his daughters to follow /FemaleDatingStrategy/ and his sons to follow /theredpill - but at the same time you must be honest and good while appreciating the machiavellian strategies.

High income careers / biz

  1. https://wallstreetplayboys.com/everything-you-need-to-know-about-choosing-a-caree - read their entire blog.
  2. https://old.reddit.com/fatFIRE/comments/bxa3qz/guide_for_new_readers_probability_income/. Consume all of /fatfire. Learn what rich people are doing/thinking. Learn how they got rich. Don't post there FFS, just read read read. So much wisdom. Even if you are dumb your goal is to have $1M networht by age 30. Anything telling you otherwise is holding you back. If you miss that goal its OK but you still need to hustle.
  3. Being rich/high-income-potential becomes FAR more important after age 23. See OkCupid datascientist blog data for undeniable proof of the irrelevance before and the predominance afterward. The sooner you care/start the better; some attractive 23 year old women are very interested in rich 40 year olds. If you are not genetically hot as a male then money/status will help you - a 6/10 can become an 8/10, an 8/10 can become a 10/10. The game of life is VERY cruel and men rate women on physical appearance (genetics) far more than men rate women. Women are more rational/fair than men and care about life success / accomplishments. We care about youth/fertility/waist-hip-ratio. Society will demand men prject the opposite and women project the opposite, in the name of equality (which is not a bad thing for soceity to do - you should encourage it - but it is a shit-test and bad for you personally - I just gave you 2 years of discovery/wisdom/truth-finding for free so upvote this post you cunt. If your career tops out at $100k or $250k a year then you should be working on your side hustle and trying to build a business on the side. The sooner you start the better. Amazon FBA (/fulfillmentbyamazon) was very hot back in 2015 for this but not so hot now. NoCode, Shopify and some other models are hot ways to make $200k+ outside of a career in 2020 - search Twitter for people talking about this stuff and follow people who are making 200k/year or more. I recommend the "My First Million" podcast most of all - listen to all of them and learn about business models that are trending. Ideasex those biz models. Follow their guests on twitter. Learn from people who "make it" who have <1k followers. Apply what they say and start your own businesses, put in 3months+ work, then message them, thank them for the inspiration, tell them how you applied their methods, then ask for SPECIFIC advice. They will 80%+ reply because the see themself in you - congrats you have a mentor who will take you to $5M+ networth if you DONT fuck up with stupid questions.

Building relationships with women:

  1. https://www.youtube.com/c/AskToddV/videos - ToddV was one of the PUAs in the book The Game. He was part of RSD then they all fell out. Of all the PUA content out there, all the channels, all the blogs - I think his two youtube channels are the best foundation and with content for all skill levels.
  2. /theredpill does have some good stuff, try different search terms and sort by top of all time.
  3. Cold approach Day Game and Social Circle game are the absolute best. TindeBumble/Hinge are great if you are very good looking (6 foot tall and good muscle mass and face). In college Social Circle Game is supreme: At university I went from 0 to 50 sexual partners using social circle game / charisma, and I was sleeping with 9/10s while physically I was a 7 or 8/10 (skinny, bad clothes, bad haircut, decent height, good face). Become president of college societies & DJing are great. Also great in early 20s: being in a band, being in some distinct subculture (e.g. if you are chinese then being involved in chinese societies within your western university are great to be high status in a chinese crowd) (if you are in highschool and goths).

Looksmaxxing:

  1. https://www.youtube.com/c/MorePlatesMoreDates/videos - content on steroids/hairloss/height/face/asthetics. I advise against steroids and dont take them. Absolutely do not do them without getting tonnes of bloodwork and genetic testing and checking your arterial stiffness with cardiologist.
  2. you really can increase your penis size - /ajelqforyou
  3. fast hack: wear red. one study showed a red T shirt makes a man rated by women as 7/10 get rated as 8/10.
  4. cologne: get Armaf club de nuit. Its a spin off clone of Creed Aventus (very expensive). on the perfume forums both creed aventus and Club De Nuit got maximum scores for "what cologne makes female strangers come up and compliment you most" - the most important metric.
  5. Wear boots for an inch in height it makes a surprising difference. more plates more dates on youtube tested this.
  6. nobody notices or cares about watches, but you can save a lot of money getting a superclone, see reptime . at the very least do not buy a genuine watch that has superclones or expect anyone to notice your watch.
  7. women do however notice shoes and clothes. But the right clothes depend so much on context/age/location that it is not worth going into here.

Body language / Charisma

  1. https://westsidetoastmasters.com/resources/book_of_body_language/toc.html
  2. Read and apply How to Win Friends and Influence people. Using names, eye contact, asking questions - it really is the cheat code to being loved, increasing serotonin, being happy and fulfilled, making sales, being a leader.

Nutrition

  1. buy frozen mixed veg. e.g. "frozen soffrito mix", "frozen mediterranean veg mix". Buy as many varieties as you can. Put 250g of two different bags in a frying pan with olive oil. Add a spice mix (buy many different spice mixes). Add a squirt of tomato paste and a lot of meat. Drink it with small glass of juice. This meal is 8 of your 5 a day, it takes 10 minutes with minimal effort/prep and only a pan/plate to wash up. If you are aiming to lose fat then do OMAD or IF 20:4 and make this your main/only meal of the day.
  2. If you are not bulking always do intermittent fasting 20:4, life is just so much better on it.
  3. Stan Efferdings vertical diet is great for bulking but dont do it without blood tests and worry about clogging your arteries. They dont get unclogged.
  4. read about spices/supplements on ergo-log.com. did you know garlic triples testosterone in rats? did you know a teaspoon of dirt cheap paprika has more micronutrients than a full handful of blueberries (considered an expensive superfood?).
submitted by CHAD_J_THUNDERCOCK to alpha [link] [comments]


2020.08.17 22:38 Cuddlyaxe Response rates by race according to OkCupid data

Response rates by race according to OkCupid data submitted by Cuddlyaxe to coolguides [link] [comments]


2020.08.17 00:39 jirejire12 I'm creating OkCupid for friendship (and maybe dating): protects our privacy, and has secure text/video/voice chat even Aunty Ji can't hack.

It will be ready in the next few days, for the first members to play with and suggest how to make it better just for you.
The site is part of a bigger vision. The project was originally about protecting privacy, but no-one cares about privacy so you get that as a free bonus now. :)
I want the site to be for all of us, so it's not only for dating (in case you're traditional and/or Muslim). Women can just find other friends who are women and not be bothered by men.
Also, the site is designed first to be safe for women and LGBT people (the most harassed groups online), so again, safety and comfort come first. Rules are clear. We never secretly ban or suddenly delete accounts.
There's a lot more (a two-year project so far), but everyone wants friends and dates so we can start there. :)
This part of the site is based on question-and-answer format (like OkCupid) to help you find people who match your personality. After that, you can send messages and chat.
It's simple because meeting new people really doesn't need to be complicated. :)
The site will cost a small amount per month to avoid typical people who are cheap and treat free things as having no value. It's also so that we don't need to sell anyone's private data to make money, which is what every "free" site is doing. Again, no one cares about that so just think of affordable, better quality. :)
It's also designed to be beautiful and simple so I hope you like it. :) There will be themes so you can customise more soon.
The site will hopefully be online in the next few days. It's free for the first month while we test it, so tell me if you want to help improve it or if you have other ideas to add.
P.S. Also, if you have design/programming skills (especially if you're woman and/or LGBT) and want to work together on this project, leave comment or send a private message.
submitted by jirejire12 to ABCDesis [link] [comments]


2020.08.01 21:30 MarkdownShadowBot Removed comments/submissions for /u/JLS930

Hi JLS930, you're not shadowbanned, but 8 of your most recent 9 comments/submissions were removed (either automatically or by human moderators).

Comments:

g002s93 in OnlineDating on 01 Aug 20 (1pts):
Match.com is useless:
  • A paid membership is required in order to send and receive messages. For an additional fee, paid users can send messages that non-paid users are able to respond to.
  • The...
g001ly5 in OnlineDating on 01 Aug 20 (1pts):
Match Group owns both of these apps:
  • They completely destroyed OkCupid. There used to be >1,000 users within a 50-mile radius of my location (central Wisconsin) six years ago. Today? Less than...
g000du8 in OnlineDating on 01 Aug 20 (1pts):
The people are no better than what you'll find on Tinder, but the profiles contain additional info:
  • Actual city (instead of a generic "50 miles away")
  • Hometown
  • Occupation and...
fzzz7sy in OnlineDating on 01 Aug 20 (1pts):
MeetMe is the worst - here's what you'll find:
  • The ugliest looking people on Earth. Joining MeetMe for entertainment purposes alone is worth it.
  • Single moms
  • People looking for sex or 420...
fzzy21y in OnlineDating on 01 Aug 20 (1pts):
It's not you, it's the apps themselves. All of them went to shit in the name of profit.
The only exception is Facebook Dating, but they make money by selling your data instead.
fzzwxky in OnlineDating on 01 Aug 20 (1pts):
Tinder is rigged - using boosts will result in your profile being invisible under normal conditions. You'll need to use boosts more and more in order to be seen.
My best advice is to use Super...
fzzvt6m in OnlineDating on 01 Aug 20 (1pts):
Match Group owns all of the popular dating apps (Match.com, Tinder, Hinge, OkCupid, and Plentyoffish). The following alternatives are available:
  • Facebook Dating - same crappy profiles as Tinder,...
fzzu42x in OnlineDating on 01 Aug 20 (1pts):
Not true - you can read messages without paying.
I'm a bot. My home is at /CommentRemovalChecker - check if your posts have been removed! (How to use)
Help us expose and stand up to social media bias and censorship!
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2020.08.01 21:15 MarkdownShadowBot Removed comments/submissions for /u/JLS930

Hi JLS930, you're not shadowbanned, but 8 of your most recent 9 comments/submissions were removed (either automatically or by human moderators).

Comments:

g002s93 in OnlineDating on 01 Aug 20 (1pts):
Match.com is useless:
  • A paid membership is required in order to send and receive messages. For an additional fee, paid users can send messages that non-paid users are able to respond to.
  • The...
g001ly5 in OnlineDating on 01 Aug 20 (1pts):
Match Group owns both of these apps:
  • They completely destroyed OkCupid. There used to be >1,000 users within a 50-mile radius of my location (central Wisconsin) six years ago. Today? Less than...
g000du8 in OnlineDating on 01 Aug 20 (1pts):
The people are no better than what you'll find on Tinder, but the profiles contain additional info:
  • Actual city (instead of a generic "50 miles away")
  • Hometown
  • Occupation and...
fzzz7sy in OnlineDating on 01 Aug 20 (1pts):
MeetMe is the worst - here's what you'll find:
  • The ugliest looking people on Earth. Joining MeetMe for entertainment purposes alone is worth it.
  • Single moms
  • People looking for sex or 420...
fzzy21y in OnlineDating on 01 Aug 20 (1pts):
It's not you, it's the apps themselves. All of them went to shit in the name of profit.
The only exception is Facebook Dating, but they make money by selling your data instead.
fzzwxky in OnlineDating on 01 Aug 20 (1pts):
Tinder is rigged - using boosts will result in your profile being invisible under normal conditions. You'll need to use boosts more and more in order to be seen.
My best advice is to use Super...
fzzvt6m in OnlineDating on 01 Aug 20 (1pts):
Match Group owns all of the popular dating apps (Match.com, Tinder, Hinge, OkCupid, and Plentyoffish). The following alternatives are available:
  • Facebook Dating - same crappy profiles as Tinder,...
fzzu42x in OnlineDating on 01 Aug 20 (1pts):
Not true - you can read messages without paying.
I'm a bot. My home is at /CommentRemovalChecker - check if your posts have been removed! (How to use)
Help us expose and stand up to social media bias and censorship!
submitted by MarkdownShadowBot to CommentRemovalChecker [link] [comments]


2020.07.26 22:48 lifeofideas OKCupid not working on wifi, but works on mobile data (yet again)

I searched to see if other people had this issue, and apparently I’m not alone. And, on the same phone, and at the same time, other apps work fine (or better) with wifi.
What is going on? Is OKC owned by a phone provider, trying to use up our mobile data?
submitted by lifeofideas to OkCupid [link] [comments]


2020.07.23 22:15 Dora_Bowl The 80/20 rule and the OkCupid data

The OkCupid data and people citing the Pareto principle(I will refer to this as 80/20 from now on) are used to justify Hypergamy, various incel views and to show just how terrible dating is for men. Generally I think people misunderstand this, and if we do follow the Pareto principle in dating then it is a lot worse than people would think.
I. The 80/20 rule
The 80/20 rule or the statistics that show it are used to. Typically the 80/20 rule is demonstrated by statements like:
This is a bit misleading though and people often assume it is evenly distributed when discussing it. If you had 100 salesman with a total of 10000 products sold, the distribution would not be like the top 20% of the salesman would have equally sold 8000 products, it might look like this:
1% sold 4000 5% sold 3000 14% sold 2000 80% sold the remaining 3000
The intuition I have about dating is that if women were to pursue men, the distribution would look a lot similar. Extremely desirable men are going to be pursued by more women. Another point to make about this is that most people are monogamous. I would assume that a small number of jobs are applied to by a large number of people, but there is a finite number of jobs, just as there is a finite number of men. Generally people follow serial monogamy as their dating pattern(around 65% from CDC data). You would expect these statistics to look a bit different if all women were just sharing a small number of men.
II. OkCupid
The OkCupid data shows that woman rate most men as below average, but despite this they tend to send messages to men they perceive as a similar attractiveness level to them. Men actually tend to message only the most attractive women, here is a comparison.
III. Conclusion
submitted by Dora_Bowl to PurplePillDebate [link] [comments]


2020.07.23 14:02 iamkritisenan 5 Ways How Exercise make you better in Sex

Editor's Note : This article was originally posted on the website https://www.roshnikhanna.in/
On the off chance that you are getting in a temperament of talking to a hot young lady then innovation can be your closest companion. In the realm of web based life and a few sites where you can discover hot young ladies to meet them in a call, you can talk to any young lady you need.
While meeting a Russian young lady or an autonomous call young lady is the thing that rich folks do, talking with hot young ladies via telephone is in every case free. These applications are flawless to suit occupied timetables and make it simple to date individuals.
Additionally for men who are separated from everyone else at home these applications can be a way to the outside world as they can begin a visit with a young lady when they are distant from everyone else and thoroughly acting naturally.
Here are 5 best dating applications
Alright Cupid
Alright Cupid appeared in the year 2004 and is one of the first dating destinations. The application has around 10 million clients. The forte of the dating application is that it asks new and non-conventional inquiries, and pushes towards enduring connections. There are in excess of 20 sexual directions and 12 sex characters, which make OK Cupid actually for each and every individual who needs an accomplice or is looking for a relationship. You will locate various functionalities in the free form of the application itself. There are 2 distinctive paid participation alternatives. You can pick the "A-rundown" choice for an expense of $9.95 for one month (or $6.95 every month for a half year one-time installment). The other choice is "A-rundown premium" for 24.90 for one month (or $19.90 every month for a half year). Alright Cupid gets a rating of 4.5 out of 5 on iTunes store.
Tinder
Tinder has in excess of 57 million clients and is offered in excess of 25 dialects. The application offers an exceptionally shortsighted enrollment framework through Facebook. It is extraordinary compared to other applications for easygoing hookups yet in addition accommodates enduring connections and marriage. Getting a counterpart for yourself is as straightforward as making a swipe.
One can likewise utilize the "Visa" highlight to look for matches in some random city, as areas can be effortlessly changed. There are 2 redesign/paid choices on Tinder. These incorporate Tinder Plus and Tinder Gold. Kindling Plus has an expense of $9.99/month for clients with an age of 30 years or less, and $19.99 every month for those having a time of over 30 years). Kindling in addition to offers promotion free swiping, choice to conceal your separation and age, and different advantages. Kindling Gold expenses $21.99 for every month, offers all highlights of Tinder Plus and that's just the beginning. The unique highlights here incorporate top picks, auto-match, and others. Kindling has a rating of 3.5 out of 5 stars on iTunes.
Badoo
Badoo has a powerful check framework, which guarantees that all profiles on the application are genuine. The geolocation include makes it profoundly valuable when you need to really meet somebody close by. You may discover individuals who you cross by routinely, on Badoo. The visual center is acceptable, while the application seems to have its own informal organization. Badoo has around 350 million clients. The application exceeds expectations in regions including route, plan, feel, and effortlessness. It likewise the facial-acknowledgment highlight, so you make a match with somebody who takes after your big name pulverize. The paid form of the application costs $2.99.The application has 4.5 out of 5 evaluations in the Apple application store.
Happn
The Happn dating idea depends on genuine experiences, in a specific way. The application makes a match based on individuals you really go across by in the city. Subsequently the odds of meeting and dating are high, and the associations are additionally very fascinating. You additionally get data on the expert parts of your match, similar to the activity title and friends. You can "like" somebody secretly and furtively. There are in excess of 10 million clients of Happn, and the paid variant of the application costs just $22.99 (for 100 contact credits). The application gets a rating of 4.2 out of 5 on the App Store. At times you even find hot call girls ready to meet/ and have some good times time.
EHarmony
EHarmony utilizes AI (Artificial Intelligence) to make the best matches. It gains from client conduct and presents the most ideal matches. The enlistment procedure is quick and smooth. Your responses to the eHarmony poll help the application give great and beneficial choices to you. The paid enrollment costs $9.99, yet the free form likewise has various highlights. The application has for you constrained match choices one after another with the goal that you get adequate opportunity to investigate locate the most ideal choice. The rating of the application on the App Store is 3.5 out of 5.
There are both free and paid renditions of the applications accessible, and the paid alternatives are additionally very reasonable. Regardless of whether you are searching for a drawn out relationship or easygoing hookups, internet dating applications will make your life simple and give you precisely what you are searching for, or something much more.
submitted by iamkritisenan to u/iamkritisenan [link] [comments]


2020.07.22 11:38 iamkritisenan 5 Best Dating Apps on the Apple App Store

Editor’s Note: This article was originally posted on the website https://www.roshnikhanna.in/
Regardless of whether you are searching for a drawn out relationship or easygoing hookup, internet dating applications have precisely what you are looking for, and that's only the tip of the iceberg! These applications have free forms, suit the prerequisites of individuals with a bustling calendar, and help the thoughtful people. You can meet intriguing individuals, however can without much of a stretch keep away from shame by utilizing the dating application when you look for an accomplice or companion. Here are 5 best dating applications particle Apple App Store.
Ok Cupid
Alright Cupid appeared in the year 2004 and is one of the first dating locales. The application has around 10 million clients. The strength of the dating application is that it asks new and non-customary inquiries, and pushes towards dependable connections. There are in excess of 20 sexual directions and 12 sex characters, which make OK Cupid actually for each and every individual who needs an accomplice or is looking for a relationship. You will locate various functionalities in the free form of the application itself. There are 2 diverse paid enrollment choices. You can pick the "A-rundown" alternative for an expense of $9.95 for one month (or $6.95 every month for a half year one-time installment). The other choice is "A-rundown premium" for 24.90 for one month (or $19.90 every month for a half year). Alright Cupid gets a rating of 4.5 out of 5 on iTunes store.
Discover Girls For Casual Hook Ups In Gurgaon
Tinder
Tinder has in excess of 57 million clients and is offered in excess of 25 dialects. The application offers an exceptionally oversimplified enrollment framework through Facebook. It is a standout amongst other applications for easygoing hookups yet in addition accommodates enduring connections and marriage. Getting a counterpart for yourself is as basic as making a swipe. One can likewise utilize the "Visa" highlight to scan for matches in some random city, as areas can be effortlessly changed. There are 2 redesign/paid alternatives on Tinder. These incorporate Tinder Plus and Tinder Gold. Kindling Plus has an expense of $9.99/month for clients with an age of 30 years or less, and $19.99 every month for those having a period of over 30 years). Kindling in addition to offers promotion free swiping, alternative to shroud your separation and age, and different advantages. Kindling Gold expenses $21.99 for every month, offers all highlights of Tinder Plus and the sky is the limit from there. The exceptional highlights here incorporate top picks, auto-match, and others. Kindling has a rating of 3.5 out of 5 stars on iTunes.
Badoo
Badoo has a strong check framework, which guarantees that all profiles on the application are genuine. The geolocation highlight makes it profoundly valuable when you need to really meet somebody close by. You may discover individuals who you cross by normally, on Badoo. The visual center is acceptable, while the application seems to have its own informal community. Badoo has around 350 million clients. The application exceeds expectations in territories including route, plan, feel, and straightforwardness. It additionally the facial-acknowledgment highlight, so you make a match with somebody who looks like your big name smash. The paid form of the application costs $2.99.The application has 4.5 out of 5 evaluations in the Apple application store.
Happn
The Happn dating idea depends on real experiences, in a specific way. The application makes a match based on individuals you really go across by in the city. Consequently the odds of meeting and dating are high, and the collaborations are likewise very intriguing. You likewise get data on the expert parts of your match, similar to the activity title and friends. You can "like" somebody secretly and covertly. There are in excess of 10 million clients of Happn, and the paid variant of the application costs just $22.99 (for 100 contact credits). The application gets a rating of 4.2 out of 5 on the App Store.
EHarmony
EHarmony utilizes AI (Artificial Intelligence) to make the best matches. It gains from client conduct and presents the most ideal matches. The enlistment procedure is quick and smooth. Your responses to the eHarmony poll help the application give great and beneficial alternatives to you. The paid participation costs $9.99, yet the free form additionally has various highlights. The application has for you constrained match alternatives one after another with the goal that you get adequate opportunity to investigate locate the most ideal choice. The rating of the application on the App Store is 3.5 out of 5.
iOS has the absolute most ideal alternatives for you when you need to date close by or a ways off. There are both free and paid adaptations of the applications accessible, and the paid alternatives are additionally very moderate.
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2020.07.10 14:41 SauceChef- Thinking of Starting a Journal. Something With a Title Like "A Journal Written from the Ground Up: A Short Man's Live Experience."

So yeah thinking about writing an journal/compilation of essays/smorgasburg or words informing people about what it's like to be short, and I want the first entry to be something like this:
I've been alive for 19 years now and have spent every one of those years being one of if not the shortest male human beings among my peers. A quick google search pulling the CDC's data from 1999 to 2016 tells me that U.S men average at 69.1 inches tall while U.S women average at 63.6 inches. (Yes the data is four years old, but I doubt the average could've changed drastically in four years and it's from the CDC so it has to be well collected and accurate.) Ignoring the extra "about 0.625" inches I get from my hair, I stand somewhere around 63.975 inches tall. I could crunch the numbers on some stats math involving standard deviations and approximately normal distributions, but it'd essentially boil down to "you're below the average for men and close to the average for women, thus in all likely hood, more than half the men you encounter will be taller than you and about half the women you encounter will be taller than you."
And in my world, that's perfectly fine. It's come to my attention that a lot of people seem to think that all short men are insecure about their height, and while that may not be an unreasonable assumption, it's still an assumption. A lot of short men are insecure, yet I don't blame them for it; there's a fair few challenges that come with being small outside of high shelves and seeing over people in public spaces.
There exists a thing known as "heightism". The term itself is pretty self-explanatory but leads to results such as, economists Nicola Persico, Andrew Postlewaite, and Dan Silverman conjecturing a "height premium" and finding that 'a 1.8-percent increase in wages accompanies every additional inch of height'. They also found that men's wages as adults could be linked to their height at age 16. In other words, the height and corresponding social experiences of the taller males at age 16 would likely translate to higher wages in later adulthood as compared to shorter male adolescents. Outside of economic ramifications, interacting with other people can be challenging as well. Being short in elementary, middle, and sometimes high school attracts bullies like flames attract moths. Dating in person feels sailing upstream without an oar, and dating online is comparable to casually walking through a tsunami; it just doesn't happen.
Speaking of money, research by Dan Ariely found that American women exhibit a marked preference for dating taller men and that for shorter men to be judged attractive by women, they must earn substantially more money than taller men. So basically If I wasn't bisexual I'd be "encouraged" by societal conventions to "buy" a partner if I wanted a reasonable chance at finding a partner who lives in my country of residence. I have so much faith in humanity right now.
"Data compiled by OK Cupid shows that being a shorter man is considerably less advantageous in the dating world, with taller guys consistently receiving more messages and getting more sex from women than the vertically challenged. As a result, the latter is often lying on online profiles – adding a couple of inches here and there to impress the ladies." Says Charlotte Gill, a Canadian fiction and non-fiction writer, a finalist for the Governor General's Award for English-language fiction at the 2005 Governor General's Awards, and winner of the Danuta Gleed Literary Award in 2006, in her article "Women Need to Stop Discriminating Against Short Men – it's Even Worse Than Fat-Shaming" (Old stuff but judging by many of the social media posts I purse through, and the tinder pages my friends show me, apparently not much has changed in regards to being short and male in the dating universe.)
Is lying about your height on a dating app ow website lame? Yes. Is being heightist enough to pressure people into lying about their height lamer on an equal if a not higher degree of magnitude? Also yes. Both are pretty scummy in my opinion and I'd like to live in a world where neither exist. Unfortunately, height-shaming is far more common and far more accepted than fat-shaming these days. If a person had a tinder profile advertising a requirement, not a preference, for women under a certain weight, they'd have a trial by Twitter by the end of the week. If you trade the weight requirement for a height requirement, most people would shrug and quietly move on mentally marking the heightist person as shallow at worst.
As I eluded to earlier, one does not simply walk through tsunamis. Instead, you've gotta surf over them.
Surfing a tsunami is undeniably awesome in concept; you're surfing on an earthquake-powered mega wave. And being okay with your stature is just as undeniably awesome, which is why I can't be bothered to constantly be insecure. Some of the stuff I found out in my 45-ish minutes of research I did for this stung- it was unnerving how close to home some of it hit, but that's okay. I can see over the dash of my car and reach the pedals at the same time. I don't need a step stool to do basic things like cooking, and I can still enjoy all of my hobbies without my height being an issue. Will I avoid online dating like the plague? Yes. Will I have to weed through a few shallow people before I find someone worth sticking around for? Also yes. Will I possibly incur some challenges earning money and getting promotions in the future? Yes indeed. But when push comes to shove, I'll avoid alot of shallow people and have a job I enjoy, and I won't let even the world's tallest bigot hold that out of my reach.
If you made it to the end of this thing, I am thoroughly and vehemently proud of you. I recognize that I am a wordy person who goes into way too much detail for my own good. (I also realize that I did not support any counter-arguments for any of the "facts" I brought up, but my goal was to inform people that heightism exists in some capacity. Arguing against that would be like arguing that the sun doesn't exist.) So for putting up with me and reading this, I congratulate you.
submitted by SauceChef- to shortguys [link] [comments]


2020.06.29 22:57 Vemel Online dating seems inherently warped - a rant

Disclaimer: I haven't actually used online dating yet, so to a degree this is conjecture.
I started typing this as a response to this thread, but I think it's worthy of its own discussion.
If you don't feel like clicking that - it's a thread from yesterday referencing the FTC suing Match Group last September, for "unfair and deceptive trade practices". I haven't seen the hard data to confirm this, but it made me think more about Match Group and dating companies in general - how they operate, and how they may be impacting people, especially us.
Match Group is a billion-dollar company, majority-owned by IAC, a holding company that owns a whole lot of websites. They own dozens of dating sites/apps, including many of the most prominent ones: Match (obviously), OKCupid, Tinder, Hinge, and PlentyOfFish. Of interest to me in particular though is OKCupid, because of the depth and detail users are encouraged to go into compared to other platforms, as well as the apparent demographics that, combined, from my research at least, appeared to make this ideal for those who are young, liberal, tech-savvy, nerdy, perhaps kinky, and are looking for something serious, while not even having to pay for the service. They had an independent, data-heavy, disruptive approach to solving the dating puzzle, with a real ethos, criticizing the company who would later buy them out.
I read from time to time on /OkCupid how Match Group have seemingly been gradually dismantling the platform since they acquired it, turning OKCupid into more and more of a streamlined swiping clone. And yet, if/when I eventually attempt to date, it still seems like the best option for me. I know who I am; bars are not for me. I'm not going to just walk up to someone I know nothing about in a store and turn into human spam. My hobbies and interests are solitary and/or male-dominated so I'm very unlikely to find someone in an in-person social group (and it's perhaps a bit disingenuous to join with such an intent). Frankly, it's online or bust, and that makes me feel a bit helpless, as not only do I have many disadvantages by virtue of being myself, I'm kind of at the mercy of capital. Basically, at any time, out-of-touch rich people can tinker around with what are likely the only tools I have at my disposal in trying to search for a partner.
And ever since Tinder came onto the scene, the online dating landscape has been growing increasingly mobile, increasingly image-centered, and increasingly focused on short-term relationships. Match Group in particular is actively trying to foster a hookup culture, structuring its business around a caricature of an urban 20something woman and a lifestyle they've decided she wants - pushing endless swiping and perpetual singlehood as something empowering and progressive. And sure, there's a place for flings and one-night-stands and whatever. I don't really care that some people are doing that. What bothers me is how top-down this all is. The technology arrives, a flashy product is designed, but was anybody really asking for this? Of course people are using the apps - but probably because they feel it's their only or best option.
Nevermind that the tinderization of OKCupid is a complete betrayal of its original premise - all the sites and apps are ultimately designed to make money, and now they've learned that it's more profitable to make it harder to find a lasting connection. It's more profitable to keep you swiping over and over again, and luring you into paying for dubious premium memberships.
It's really fucked up when you think about it. Online dating and apps only continue to become the new normal for an increasing percentage of people, so essentially what is happening is that corporate greed is gaining a stranglehold on the infrastructure through which we meet our most basic human needs for connection, and create the next generation. For people like us who often look to online dating as a lifeline, they are to a degree holding our love lives hostage. It's parasitic and predatory, and more people need to be calling this out for what it is.
Match Group needs to be broken up, but I hope we could go even further, and remove the profit motive altogether. If it can be sustainable, I'd love for there to be a non-profit dating platform, that cuts out the glamour and artificial limitations and simply has a mission to help people find what they want. I wonder if Jimmy Wales would be up to it. Wikipedia makes most of its money from donations. Could that work? Or in lieu of that, run unobtrusive ads (though there could be privacy concerns)?
It wouldn't stop people from being people, confused and self-sabotaging as we sometimes are - and hey maybe there's no one for me - but there's gotta be something better for people, especially not-hot oddballs like you and me, than logging onto OKCupid (or your platform of choice) and hoping you can find somebody before Joey Levin or some other asshole renders it unuseable for a tiny increase in revenue.
submitted by Vemel to ForeverAlone [link] [comments]


2020.06.23 20:28 akirax187 Why does OkCupid ask for your preferences / ideal partner if it just ignores it entirely? Purely data mining?

I’m in my 30s and have my preferences as such...like 90% of the suggested matches are 25 and younger....is there some kind of setting im missing?
submitted by akirax187 to OkCupid [link] [comments]


2020.06.22 11:45 aquarium_gravel Every time a friend talks about dating, I get depressed

My friend has been single for two weeks. He started an online dating profile again two days ago. He just sent a screenshot of at least six women responding to him in the last five hours. When I was trying I was lucky to get fine responses in a year, let alone a single date.
Then I go down the rabbit hole again. All the data on how shit dating is for Asian men. My Asian friend and Asian sister each telling me they don't date Asian men. When I stopped thinking about it, I could ignore it. But any time someone mentions dating, it exposes that I haven't grown out of it or anything. It still bothers me just as much as it ever did, and I'm just hiding. A good hint that I'll have nothing but regret to look forward to as I hit the age of 40 in a year or so.
People who are meeting me for the first time ask if I'm married or have kids. I sink desperately into self pity at that question. I haven't even had a proper girlfriend yet.
I read from the designer of the OkCupid algorithm that if someone says they only see ugly people on OkCupid, you can laugh at them, because the algorithm shows you people of similar attractiveness, so they're probably ugly, themselves. Ugly or the wrong race, you mean. By all means, laugh. My boss, who doesn't like me, but puts up with be because I'm valuable, mumbled a joke about how I never get any. He's white and good looking. He can laugh, too. A few years ago, when an A+ membership allowed you to see people's attractiveness ratings, I had someone check mine. It was the lowest rating possible. Sure, I can try to decipher how much of that is how ugly I actually am and how much is racism. But in the end, what does it matter? I'm never escaping this.
submitted by aquarium_gravel to depression [link] [comments]


2020.06.04 15:10 alollou How to achieve explosive startup growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
I removed the last sections because of the post character limit. Here are two:
submitted by alollou to startups [link] [comments]


2020.06.04 14:56 alollou Free marketing guide for startups: How to achieve explosive growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
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2020.05.22 22:29 lonefroggyfrog Why do people keep coping about those OkCupid data to show a supposed racial hierarchy ? Especially by thinking black men have a negative SMV ?

I mean seriously ? It's not hard to see all the flaws with those data with just a little bit of reasoning...
OkCupid themselves wrote an article about that : https://www.businessinsider.fus/race-dating-trends-okcupid-2011-3
As you can see, since whites are by far the largest ethnic group in the USA, then OkCupid's data are misleading if you don't know how to analyse them.
Secondly, online dating is not real life. It doesn't represent the whole population. Simple example : https://cms.qz.com/wp-content/uploads/2013/11/ethnic-preferences2.png?w=450&h=511&crop=1&strip=all&quality=75
According to this chart, black men are at the bottom of the barrel, yet this is what happens in real life : https://www.pewsocialtrends.org/2015/06/11/multiracial-in-america/st_2015-06-11_multiracial-americans_01-05/
As you can see, the largest multiracial group in the USA is made of black/white biracial people... not only that, but it's the fastest growing multiracial group : https://www.pewresearch.org/fact-tank/2015/06/24/todays-multiracial-babies-reflect-americas-changing-demographics/
And we all know black men/white women couples are far more common (by a factor greater than 2) : https://www.pewsocialtrends.org/2017/05/18/1-trends-and-patterns-in-intermarriage/pst_2017-05-15-intermarriage-01-00/
Thirdly, there is a difference between short-term and long-term relationships. Women can be sexually attracted to you, but don't want you as a long term partner because you're a bad provider.
To summary :
- All women tend to prefer their own men. I don't deny the popularity of white people, but it's inflated by the fact it's by far the largest ethnic group in the USA.
- Black men have a high SMV, especially compared to their social economic power which is the worst of all ethnic groups.
Edit : this chart is actually really interesting : http://cdn.okccdn.com/blog/race_relations/Dataset.png
Blacks are vastly underepresented in OkCupid, not only compared to their percentage in the USA population, but also according to their Internet user base. It's most certainly a very specific portion of the black population going in this kind of dating websites.
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